The psychology of the anti-vaccination movement

In the last decade, parents in the whole world have come to believe that the risks associated to the use of vaccines are greater than the dangers of the diseases themselves. In the first minute of this clip, Professor Richard Dawkins and Dr. Michael Fitzpatrick explain why many parents were so easily dissuaded from vaccinating their kids.

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In the last decade, parents in the whole world have come to believe that the risks associated to the use of vaccines are greater than the dangers of the diseases themselves. In the first minute of this clip, Professor Richard Dawkins and Dr. Michael Fitzpatrick explain why many parents were so easily dissuaded from vaccinating their kids. Their account is consistent with psychological research on decision making:

Continue reading “The psychology of the anti-vaccination movement”

Ideas on risk communication

A review of the literature on road safety, injury prevention and medical decision-making provides two important principles in risk communication: (1) fear is counterproductive, and (2) format and graphic design affect people’s choices.

A review of the literature on road safety, injury prevention and medical decision-making provides two important ideas for risk communication: (1) fear is counterproductive, and (2) format and graphic design affect people’s choices.

Continue reading “Ideas on risk communication”