Impaired driving: Media is helping!

When reporters explain the causes of a collision and emphasize on drivers’ choices, they are also educating the public on how to prevent crashes, injuries, or fatalities. In fact, experimental studies have demonstrated that this type of journalism produces positive changes in the public’s perception of the problem.

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Last week, I was glad to see that an impaired driving conviction was generously covered by the media and even made the front page of local newspapers1. In particular, Matt Kieltyka’s piece exhibited traits of what experts consider good road accident journalism: it contained a detailed description of the event, including its human context, antecedents, the aftermath, and it explained how drinking and driving led to the death of a little girl1.

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