Ideas on risk communication

A review of the literature on road safety, injury prevention and medical decision-making provides two important principles in risk communication: (1) fear is counterproductive, and (2) format and graphic design affect people’s choices.

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A review of the literature on road safety, injury prevention and medical decision-making provides two important ideas for risk communication: (1) fear is counterproductive, and (2) format and graphic design affect people’s choices.

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